Prioritizing ideas which will have highest ROI impact
Once the research is complete, optimisation issues are identified, a multitude of hypotheses (ideas) will present itself. A hypothesis is an opinion or idea generated on the basis of limited evidence as a starting point for further investigation (we use A/B testing to investigate further). All hypothesis will be prioritized so that those with the highest impact potential first or those that is easiest wins will be tested first in order to obtain the best ROI as quickly as possible. Agile project management is used since projects need to be lean & agile. Learnings and insights shape progress every two weeks.