Identify what is essential to your customers.

Robust research is done to establish what matters most to your ideal customers and why some might not buy from you. The insights gained from research outlines which areas on your website or app need enhancement or fixing. Our scientific process also helps in identifying the needs, expectations, and preferences of potential customers.

With the right tools in place and the data healthy and clean, we are ready to start learning more about your website and app customers and the crucial difference between what they expect from your website and what it delivers. In analyzing the visitor journey we can see where potential customers are dropping out and most importantly where those key points are.

At the heart of our research investigation is the need to answer these fundamental questions:

  • Where are potential customers falling out of the funnel process?
  • Why are they leaving?
  • What matters most to your customers?
  • What is distracting your customers from taking the desired action?
  • Deep dive data analysis
  • Identify key journeys and pages for optimisation
  • Uncover the why behind behavioural insights
  • Make sense of data, generate actionable insights
  • Ideation - move from insights to concepts
  • Formulate hypotheses
  • From KPIs to test metrics
  • Quality assessment and User acceptance testing
  • Surveys
  • Customer Interviews
  • WebChat Analysis
  • Call center Interviews
  • Social Media Monitoring