Has the project increased sales, impacted growth or improved efficiencies?
A/B testing is used to rapidly validate customer research findings and insights to establish, beyond any reasonable doubt, which business ideas have the best chances of influencing sales and affect growth.
A/B testing can have overarching implications that apply to more than just your web properties or online channels. A/B testing gauges real-life customer behavior, its findings, and insights can transform a variety of other business departments. Think of how major customer behavioral insights can change cause a chain reaction change in products, call center, or even strategic business approaches.
What most companies don’t realize is that A/B testing can help them identify valuable insights that can’t be found by other means.