Internet Marketing and Conversion Rate Optimisation, Experimentation
Internet Marketing and Conversion Rate Optimisation, ExperimentationInternet Marketing and Conversion Rate Optimisation, ExperimentationInternet Marketing and Conversion Rate Optimisation, Experimentation

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Category Archives: A/B testing

A/B Testing lead-generation sites?

Author By Theunis StoffbergPosted on 22nd January 202019th February 2020
I get using CRO, Experimentation and AB Testing for eCommerce. But is it useful for a websites with shallow funnel paths? (eg. sales lead generation sites)

The Business Impact of A/B testing

Author By Theunis StoffbergPosted on 20th June 201924th January 2020
Experimentation and A/B testing is the cornerstone of any online successful sales channel (be it end to end sales leads or e-commerce).

Do your Customer Journey Analysis look at the entire ecosystem….beyond digital?

Author By Theunis StoffbergPosted on 8th June 201924th January 2020
We provide complete process piping capabilities for industrial from pulp and paper.

Can you verify the accuracy of the Persona analysis based on qualitative and quantitative data?

Author By Theunis StoffbergPosted on 12th March 201924th January 2020
Can you further prove that your current Persona’s segmentation has a direct impact on the bottom line?

Why do customer choose you? Do you know the real reasons?

Author By Theunis StoffbergPosted on 21st January 201824th January 2020
Imagine being able to fully understand:
> What influenced your customers to contact you, as opposed to other service providers? 
> What has been the best and worst thing about being your customer?

Digital marketing channels are not only becoming saturated but expensive too, resulting in exponential high acquisition costs.

Author By Theunis StoffbergPosted on 29th September 201724th January 2020
Digital marketing channels are not only becoming saturated but expensive too, resulting in exponencial high acquisition costs.

A 1% Increase In CRO Could Double Your Revenue

Author By Theunis StoffbergPosted on 20th May 201724th January 2020
Let us assume your website get 500 000 visitors a year. Assume out of these the number of visitors wanting more information is 5000

Improved conversion depends on?

Author By Theunis StoffbergPosted on 15th April 201722nd January 2020
How well visitors convert depends on broadly 7 factors

Can you pinpoint 80% of all your user experience issues?

Author By Theunis StoffbergPosted on 18th February 201724th January 2020
We all want our websites and app’s to be super easy to use. To get that right is not always easy. Usability testing helps a lot.

Categories

  • A/B testing 9
  • Data & Analytics 1
  • Experimentation 2
  • Scientific Process 3

Recent Posts

  • A/B Testing lead-generation sites?22nd January 2020
  • The Business Impact of A/B testing20th June 2019
  • Do your Customer Journey Analysis look at the entire ecosystem….beyond digital?8th June 2019
  • Can you verify the accuracy of the Persona analysis based on qualitative and quantitative data?12th March 2019
  • Why do customer choose you? Do you know the real reasons?21st January 2018

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AB Testing Customer Research Data and Analysis Experimentation

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Internet Marketing and Conversion Rate Optimisation, Experimentation