I get using CRO, Experimentation and AB Testing for eCommerce. But is it useful for a websites with shallow funnel paths? (eg. sales lead generation sites)
Experimentation and A/B testing is the cornerstone of any online successful sales channel (be it end to end sales leads or e-commerce).
We provide complete process piping capabilities for industrial from pulp and paper.
Can you further prove that your current Persona’s segmentation has a direct impact on the bottom line?
Imagine being able to fully understand:
> What influenced your customers to contact you, as opposed to other service providers?
> What has been the best and worst thing about being your customer?
> What influenced your customers to contact you, as opposed to other service providers?
> What has been the best and worst thing about being your customer?
Digital marketing channels are not only becoming saturated but expensive too, resulting in exponencial high acquisition costs.
Let us assume your website get 500 000 visitors a year. Assume out of these the number of visitors wanting more information is 5000
How well visitors convert depends on broadly 7 factors
We all want our websites and app’s to be super easy to use. To get that right is not always easy. Usability testing helps a lot.