A website should first and foremost solve a business or customer problem. All other design and development factors are still relevant but are prerequisite to the first. A website is a business asset which like all assets must be effective and efficient at generating the desired outcome such as sales, leads or engagement.
Worldwide Google processes over 40,000 search queries every second on average and owns on average 98% of the South African search market. It is therefore imperative that your business is listed on Google to make use of this phenomenal tool in order to drive more customers to your website or app.
A/B testing is used to rapidly validate customer research findings and insights in order to establish, beyond any reasonable doubt, which business ideas has the best chances of influencing sales, effect growth or impact a business objective.
Done at a rapid pace, the project not only provides an edge over competitors but simultaneously and more profoundly, provides for a more efficient and effective way to acquire, service and add value for your customers.
Past and Present
AWA is an international full-service web optimisation agency, with offices in the UK, USA and South Africa. AWA’s team includes optimisation specialists with expertise in research, usability, analytics and split testing, copywriters, designers and programmers.