Personalisation
One-on-one personalisation is the next step-up to facilitate a better customer engagement experience.
Google Analytics
Getting visitors to your website is the first big hurdle you face, but making sure they stick around and come back is just as important.
Website development
A website should first and foremost solve a business or customer problem. All other design and development factors are still relevant but are prerequisite to the first. A website is a business asset which like all assets must be effective and efficient at generating the desired outcome such as sales, leads or engagement.
Google Adwords
Worldwide Google processes over 40,000 search queries every second on average and owns on average 98% of the South African search market. It is therefore imperative that your business is listed on Google to make use of this phenomenal tool in order to drive more customers to your website or app.
Search Engine Optimisation
Search Engine Optimisation is the art and practice of increasing the quantity and quality of website visitors to your website through organic search engine results.
Business objectives
Laser Focus on three or less audacious online business goals. Focus on OKR’s , that is Objectives (what) and Key Results (how) with numbers to make them relevant.
Software Tools Audit & Setup
Sterilize all data points. Contaminated data will cause havoc in business strategy and decision making downstream
Customer Research
Determine what matters most to your ideal customer. Zoom in, at a microscopic level, on what real-life customers truly need & want, through robust customer research.
Prioritizing all Hypotheses
A/B testing is used to rapidly validate customer research findings and insights in order to establish, beyond any reasonable doubt, which business ideas has the best chances of influencing sales, effect growth or impact a business objective.
A/B Testing
Done at a rapid pace, the project not only provides an edge over competitors but simultaneously and more profoundly, provides for a more efficient and effective way to acquire, service and add value for your customers.
Measure Business Impact
Companies that focus on online A/B testing and experimentation have proved to be highly successful in terms of innovation, growth and sales.
PARTNERS
AWA is an international full-service web optimisation agency, with offices in the UK, USA and South Africa. AWA’s team includes optimisation specialists with expertise in research, usability, analytics and split testing, copywriters, designers and programmers.